Overview
- We first conducted a heuristic evaluation on the Indeed.com website in order to identify flaws and pain points across the site. From our heuristic evaluation results, we then decided to test the job searching user flow.
- We ran usability testing on 10 participants to evaluate the efficacy of the site’s search filters. During user testing, the participants were asked to search for software engineering internships or full-time jobs on three different job seeking platforms: Indeed, Glassdoor, and LinkedIn. We provided each participant a persona with specified job preferences, such as location, dream companies, skill sets, and so on. However, the participants did not have to completely adhere to the persona’s identity while performing the job search task.This is so that we can observe the aspects that participants care about the most when it comes to job searching.
- After the testing, we conducted quantitative and qualitative analysis based on the test results, and we identified potential problems as well as offered suggestions accordingly.
Timeline
Heuristic Evaluation
Goal
Identify potential usability problems in Indeed’s official website on desktop device through Heuristic Evaluation.
Methodology
We followed Nielsen Norman Group’s 10 Heuristics for UI Design.
Summary
1. Areas of Improvement
- Consistency and Standards
Buttons and phrasing styles are inconsistent across the website and this can cause confusion. - Visibility of System Status
The layout of some elements on the Indeed website are awkward and inelegantly laid out - this results in the suboptimal use of whitespace on the site - Flexibility and Efficiency of Use
The application format is restricted in many steps. Flexibility for customizing conditions for job seeking
and notification are limited.
2. Recommendations
- Offer users the option to filter their actions
Give users the ability to filter the qualities of the job (pay, location etc.) that they are searching for on the
landing page as well as the type of job that they want to be notified through email for - Style site elements consistently across the site
Have elements such as buttons and suggestions be standardized across the site in order to minimize user
confusion or error
