Usability Study: Job Board Searching Flow Analysis

Analyze job seeker's searching behavior through benchmark studies, online surveys and user interviews, and find insights from qualitative feedbacks and quantitative research by statistical methodologies.
Role
UX Designer, UX Researcher
Duration
Sep, 2021 - Jan, 2022
TEAM
Andrea Ko, Han-Hsuan Lin, Wendy Chung, Hingis Chang, Mayur Salunke
Tool

Overview

  1. We first conducted a heuristic evaluation on the Indeed.com website in order to identify flaws and pain points across the site. From our heuristic evaluation results, we then decided to test the job searching user flow.
  2. We ran usability testing on 10 participants to evaluate the efficacy of the site’s search filters. During user testing, the participants were asked to search for software engineering internships or full-time jobs on three different job seeking platforms: Indeed, Glassdoor, and LinkedIn. We provided each participant a persona with specified job preferences, such as location, dream companies, skill sets, and so on. However, the participants did not have to completely adhere to the persona’s identity while performing the job search task.This is so that we can observe the aspects that participants care about the most when it comes to job searching.
  3. After the testing, we conducted quantitative and qualitative analysis based on the test results, and we identified potential problems as well as offered suggestions accordingly.

Timeline

Heuristic Evaluation

Goal

Identify potential usability problems in Indeed’s official website on desktop device through Heuristic Evaluation.

Methodology

We followed Nielsen Norman Group’s 10 Heuristics for UI Design.

Heuristic Evaluation of Searching flow on Indeed.com

Summary

1. Areas of Improvement
2. Recommendations

Methodologies

Qualitative Analysis

We used affinity diagram on Figma to sort out the qualitative feedback we observed and got from user interview.

https://www.figma.com/file/Y3QOndib0gJUj9q3wDqHTs/Affinity-Diagram?node-id=0%3A1

The Indeed part of Affinity Diagram

Quantitative Analysis

Participant Demographics

SUS Score

SUS Analysis
SUS score distribution among 3 websites

Timing Analysis

Success Rate

Definition

Completely Success

Partial Success

Failed / Timed out

Correlation between SUS and Easy Rate

Preference

Comparison

LinkedIn got the overall best performance, but Indeed has better success rate and same easy rate as LinkedIn.

Suggestions & Feedbacks

Positive Feedbacks

  1. Clean and sleek UI
  2. The filter is conspicuous & easy to access
  3. Skill set filters - differentiator
  4. No need to log in to search & access job opportunities

Negative Feedbacks

  1. Search results do not match the filter
  2. Job description can be organized better

Takeaways

What we can improve

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