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World Building
Character Design
Ozzy and Thilo are the characters designed for the following interaction and activations.
Story
Experience
This experience will be situated inside the The Village and will have 6 interaction touch points for campers to engage with as well as a unique experience inside the Dell app for both virtual and in-person attendees.
Campers will visit a unique campground that combines cutting-edge technology with the hand-crafted campy feel that one would expect from this type of environment.
Onboarding
Attendees will receive a virtual invitation via e-mail to tease the experience. This invitation will give attendees access to the DTW 2023 app where they can access the Camp Furbish application. Low-involvement guests can set up their account and be ready for the event; High-involvement can interact with the application and even start working towards some of the possible badges that can be earned outside the event.
CampFurbish App Prototyping
The home-base for campers is inside the Dell Tech World app. It serves as a map, information center, and a portal to access the digital experiences.
Virtual and in-person attendees can engage with the application.
A map of the camp will inform and guide campers on the space
AR Fishing Game
Ever since Ozzy first stumbled upon this strange circular stream with river channels connecting to the ocean, it’s been a central part of Camp Furbish.
The trash that reaches this river may have begun in a small place, but if not cleaned up it carries the potential to reach different habitats across the large forest.
Today campers engage with this river by fishing the plastic out of the river which is one of the big ways they can earn badges.
Campers can fish in this river by scanning a QR code found on signs around the river, which will activate an augmented reality experience through the Camp Furbish application inside the DTW app.
Badges Reward System
After the brainstorming of user journey and audience value map, we found that the involvement to improve audience is to gamify experience and add reward system to improve audience motivation. Whenever users complete specific activities or achievements, they can get badges. In a user's profile you can view their collection wall to see which badges they get. At the same time, they can click on the badge at any time to learn about the details, meaning and story behind the event.
The final off-boarding combined with badge collection can be exchanged for postcards with seeds, and symbolizes the environmental protection spirit of sustainability and plant the planet.
Off-boarding
Once the event has concluded, Ozzy will send each camper a special postcard to remind them of their visit that can then be planted in their own backyard. For the Camp Furbish obsessed, the application will still have a series of badges available for them to collect by completing sustainability acts in their daily life.
The badge collection not only encourages further sustainable acts, but keeps the audience attached or invested to Camp Furbish, which could drive demand for an opportunity to return to the camp.
Space
To make sure this space truly stands out from any other camp experience there is a unique design aesthetic that carries over to the different elements inside the physical space:
Whenever possible, use recycled elements in the design by not hiding what the material is, but embracing it. If not possible, using simplified silhouettes for the element and using projection mapping to project line art and color onto the element.
These elements work together to give a style reminiscent of a 1960s animated cartoon.
This technique will help the space stand out by not trying to recreate a super realistic camp, but a more cartoon-ish camp. The use of screens and projections also allows for animations to suprise the guests on the props or background, or even make subtle color changes to change the mood or atmosphere throughout the day.
This also reduces the needed material, and use of paint, which is both better for the environment and easier to break down and store for future use.
Camp Furbish Sign
When the first group of human campers visited Camp Furbish, they were inspired by Ozzy and Thilo’s work.
These campers returned the next summer as the first class of Camp Furbish counselors and as a gift to the camp and Ozzy they created this sign out of recycled materials to attract more campers to Camp Furbish and help Ozzy spread his message.
Today, it’s become a rite of passage for any new camper to take their photo by the iconic sign. It’s become a symbol of how the only real trash in our world is the stuff we choose to waste.
Camp Furbish believes in the message of reusing to turn trash into treasure, and the Camp Furbish Sign is the perfect representation of that message.
Building Materials:
Old Reclaimed Picnic Table, Old Plastic Water Bottles, LED lights, Old reclaimed wooden posts, paint.
Audience Engagement:
Take photos in front of the sign, be drawn into Camp Furbish by seeing it. Sign serves as one of the main focal points for visualizing the camp area from across the village.
Re-claim River
Ever since Ozzy first stumbled upon this strange circular stream with river channels connecting to the ocean, it’s been a central part of Camp Furbish.
The trash that reaches this river may have begun in a small place, but if not cleaned up it carries the potential to reach different habitats across the large forest.
Today campers engage with this river by fishing the plastic out of the river which is one of the big ways they can earn badges.
The river serves as the perfect analogy for how one person’s actions can potentially affect the larger population. Campers will receive a short piece of information on what Dell and their partners has done with plastics like this.
Building Materials:
Projection mapping, Reclaimed plastic melting (in an environmentally conscious way) to make a flat board for the projection, Reclaimed plastic shreds turned into 3D printing filament to make the bushes around the lake.
Audience Engagement:
Watch the random animations on the river, Participate in the Fishing experience with your phone.
Re-fresh Lounge
Camp is meant to be fun, and Camp Furbish knows that everyone needs a break sometimes. Because of this, Ozzy’s team of counselors suggested he build a lounge area for visitors to connect with one another or just relax.
Obviously, Ozzy wasn’t just going to abandon the essence of Camp Furbish, so he wanted to make sure this lounge was still made from materials found around the forest or recovered in the river.
Core Elements:
Lounge-style seating, solar-powered charging ports, Information about Dell’s combating climate change work
Audience Engagement:
Sit at the picnic tables and network, sit in the comfortable lounge seats and relax, and charge your devices before your next meeting.
Re-ignite Campfire
While we love to learn here at Camp Furbish, we also understand that sometimes people need a break from preaching and need a place for just have fun.
The campfire is the perfect place for campers to have fun and really get to know one another as they relax and enjoy some delicious s’mores by the campfire.
This is also a place counselors love to tell stories about the camp and what they’ve learned about sustainability by working at Camp Furbish, so don’t be afraid to ask questions or sit by the counselors.
Core Elements:
S’more distribution center, campfire pit, log-like seating around the fire pit, and more comfortable seating further from the campfire.
Audience Engagement:
Sit and enjoy the campfire atmosphere, Eat some smores, and listen to some counselor stories.
Re-furb Crafting
Obviously, Camp Furbish has acquired quite a lot of waste, and while companies like Dell, who are using recycled materials in their packaging or products, are helping, there is still a lot of waste for the Camp to somehow use.
To combat this, Ozzy created a new activity station called “Re-furb”, which is a crafting station for campers to build fun camp crafts.
Unlike other camp crafts, these are designed to be made out of the most common types of waste that not only does the camp have a lot of, but also can be found in everyone’s home.
Core Elements:
Ozzy’s Craft Warehouse (hut where they get their supplies), Picnic tables for crafting, Camp Counselors
Craft Materials:
plastic bottles, metal cans, coffee creamer cups, or other common waste materials for the crafts.
Audience Engagement:
Watch others put together their craft, Put together your own craft, and share your craft on social media and connect with the Dell brand
Re-inspiring Bulletin
Located near Re-Fresh Lounge, this camp bulletin is the news central for the camp.
It was built as a way for campers and counselors to see how they are inspiring others around the world. When people post their crafts, badge collection journey, or just their sustainability efforts it will appear on the bulletin.
It’s a place of inspiration for campers and counselors alike to see that a sustainable future doesn’t need to be boring, or sad, but it can be colorful, fun, and exciting.
Building Material:
Large screen, reclaimed wooden frame, and posts to hold it up
Audience Engagement:
See the different posts on social media about Camp Furbish, Share your own post with the hashtag and see it on the screen
Connection to Sustainability:
This interaction is all about inspiration for the campers on how they can be more sustainable at home. The information (though it can be filtered) will be dictated by the audience trying to share their journey to sustainability with others.
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Acknowledgment
This project was developed to be presented as a potential addition to Dell Technology World 2023’s “Village” area of the conference to showcase Dell’s sustainability efforts. The information on sustainability and parameters for the design were provided by Dell Technologies.
This project was developed as a part of the Texas Immersive Institute coursework at the University of Texas in Austin. It was the second project in the Fall 2022 edition of the second course: Experimental Storytelling.
